UKTI Identifying and prioritising overseas countries, 15th December 2016, Gatwick
Understanding your target market is critical to developing a successful market entry strategy. This UKTI workshop will show you how to structure and maximise a market visit to make important strategic decisions.
This workshop will give you the tools to make important decisions such as:
* whether and when to proceed with a particular market;
* how much to invest in resource in order to service the market;
* decide on the best route to market for you;
* how to price, promote, position and adapt your offering.
You will be guided on research to understand potential customers, identify their needs, buying behaviours and attitudes to new suppliers.
Topics covered in the workshop:
* The need for market selection;
* How to research;
* Follow through and implementation;
* Use of fairs and exhibitions.
Date: 15 December 2016
Time: 13:30 - 16:30
Venue: Holiday Inn Gatwick
Cost: £30 (+VAT) per delegate
For more information and booking details please visit:
https://www.eventbrite.co.uk/e/market-selection-workshop-gatwick-151216-tickets-29671120119
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